Keywords are individual words or phrases that help give a broader view on the main themes and concepts being discussed in articles, blogs and other forms of web text. Keywords are a helpful tool when indexing your content and attempting to make it available to a wider audience.
In Search Engine Optimization, keywords are even more important as they are the exact words or phrases that people use when searching for information on the web. Having keywords that speak to the content you provide will boost traffic and bring those searchers to your site.
Where keyword analysis comes in to play is in choosing the keywords that will be used to index your site. Keyword analysis is the root of any great Search Engine Optimization campaign. When choosing your keywords there are a few things to keep in mind. Try to choose words that pertain to your business or industry, but at the same time words that are unique to the products and services you offer. Successful keyword analysis stems from finding the sweet spot between broad keywords that will reach the largest audience, and precise enough keywords that only the people who should be finding your site are finding it.
Keyword Analysis is accomplished through the following methods:
- Analyzing Single Keywords
- Search Context Analysis
- Analysis of Search Term Errors
- Analysis of Search Terms by User Segments (Demographics)
- Analyzing Highest & Lowest Hit Search Terms (Weighting your keywords)
- Competition Keyword Comparison
Comparing your keywords with your competition can be crucial if you’re in a cutthroat industry. Finding those keywords that are going unused and trimming the keywords that are flooding the market can really give your site the edge when it comes to page ranking.
Keyword Analysis and SEO Campaigns can be slow and arduous but the payoffs are huge. Imagine ranking on Google for over 100 different search terms. Anyone can have their site pop up when you search your exact company name but how about having “Dave’s Bar and Grill” coming up for anything from bar and grill or restaurants. If you’re offering these products and services, shouldn’t your name be at the top?
Does this interest you but you’re not sure where to start? We can help you by using our knowledge and software knowledge. We generate all of the most important keywords in your niche and sit down and go through everything with you. Contact us today if you would like to get a free quote on a Keyword Analysis.
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